The Beginner’s Guide to Digital Marketing for Startups So, you’re starting a business! Good for you! If you’ve done it before, you know that starting a small business is no easy task. In fact, there are dozens of tasks to be done to ensure a smooth and successful launch. Everything from business planning to market […]
Developing Your Brand’s Message Understanding and shaping the voice of your brand is absolutely essential for creating successful digital marketing campaigns. When we talk about the “Voice” of your company, we mean the message and unique style you use in communication. The voice you share across social media, advertisements, company websites, billboards, etc. should be
Getting Started on Social Media Most small business owners or startup entrepreneurs feel awkward as they start posting for their business. That’s ok. You do not have to have everything perfect starting out. You will learn over time how you best communicate and what best connects with your target audience. Fine-tuning your voice on social
Rebranding for Your Company Rebranding is not just for big companies like Apple and IHOP but is also very useful for small and medium-sized businesses alike. The brand image a company has in the startup phase may not be the one they carry through the growth and maturity stages. Even very mature brands change their
