How to Boost your SEO Rankings 7 Simple Steps to Enhancing Your Website’s Search Engine Ranking Boosting your website’s SEO rankings may seem like a daunting task, but here are several ways you can get started today: By implementing these SEO strategies, you can improve the rankings of your website and drive more traffic to […]
The Beginner’s Guide to Digital Marketing for Startups So, you’re starting a business! Good for you! If you’ve done it before, you know that starting a small business is no easy task. In fact, there are dozens of tasks to be done to ensure a smooth and successful launch. Everything from business planning to market
Developing Your Brand’s Message Understanding and shaping the voice of your brand is absolutely essential for creating successful digital marketing campaigns. When we talk about the “Voice” of your company, we mean the message and unique style you use in communication. The voice you share across social media, advertisements, company websites, billboards, etc. should be
Getting Started on Social Media Most small business owners or startup entrepreneurs feel awkward as they start posting for their business. That’s ok. You do not have to have everything perfect starting out. You will learn over time how you best communicate and what best connects with your target audience. Fine-tuning your voice on social
Developing an Online Marketing Strategy It’s a new year! With every new year comes the opportunity to grow and set new goals. Most business owners want to continue increasing sales and revenue every year. In order to do so with your business, you will need new goals that stretch how you think and operate. Since
The problem is that business owners are trying to create what THEY want to see, rather than researching what their CUSTOMERS want to see. Many businesses would have much more effective websites if they didn’t cling so tightly to their own ideas and desires for the website and rather designed for their target market.
Social media content and strategy are a huge component of many companies’ marketing plans these days. The reason is that it is inexpensive and has the potential to reach large numbers of people if done well. However, simply throwing content out there won’t necessarily help your business generate new leads. You need a plan to move forward effectively and strategically with social media marketing.
Rebranding for Your Company Rebranding is not just for big companies like Apple and IHOP but is also very useful for small and medium-sized businesses alike. The brand image a company has in the startup phase may not be the one they carry through the growth and maturity stages. Even very mature brands change their
