Developing an Online Marketing Strategy
It’s a new year! With every new year comes the opportunity to grow and set new goals. Most business owners want to continue increasing sales and revenue every year. In order to do so with your business, you will need new goals that stretch how you think and operate. Since our expertise at Buniworx is in the digital marketing arena, we’re going to walk you through some ways you can plan for increasing business online in the new year.
Grab your cup of coffee or tea and let’s get started!
Step 1 – Evaluate what is already working.
One of the most simple things you can do to increase the efficiency of your marketing dollars is to evaluate what is working and what isn’t. If you are already running a few different marketing campaigns, such as Google Ads, Instagram ads, or direct mailers, you should have access to some statistics to show you well (or how poorly) your campaigns are performing. Some methods may be outperforming the others.
By comparing the results of your campaigns, you will be able to see areas on which to focus and spend more time and resources since they’re already doing well. You may also be able to identify certain marketing methods that aren’t doing well. These are often campaigns that are wise to eliminate or do more research to find out why they aren’t performing well. Frequently reviewing statistics can help you make changes as needed to get the best return on your investments.
Step 2 – Refine the message and voice.
Whether or not you’re already running paid ads or keeping up with your social media platforms regularly, it’s always a good idea to take some time to refine your brand’s message. Ineffective ad campaigns can waste a lot of time and money. In many cases, they aren’t effective because potential buyers are confused by the message. Potential buyers may also feel the message you are sharing doesn’t meet the true need they have.
Researching your target market and better understanding who they are and what needs your product is serving will help you write a clear message that will resonate. Don’t just focus on the number of ads or putting your name out there. If people begin to associate your brand with unclear messages, they will be highly unlikely to buy from you in the future.
Invest time into refining your message and keeping it consistent through ads, websites, marketing material, social media, etc.
Step 3 – Choose what’s next.
If your digital marketing efforts are already paying off, you probably don’t need this blog. But if you’re looking for the next step to grow your business, think about what areas of marketing you haven’t touched yet. If you aren’t using social media, it’s a great time to think about how you can use it to uniquely tap into the specific audience you are trying to reach. Google Ads, social media ads, influencer marketing, etc., are all ways you can increase brand recognition and sales.
When you are considering new avenues for marketing, consider whether or not there are ways you can measure ROI for this method. Also think about what specific goals you would put in place for this campaign, such as a 20% increase in web traffic or a 6% increase in sales. These types of measurements will help you see how effective your campaigns are and where changes need to be made.
Don’t be afraid to sep out of the box when it comes to your digital marketing strategies or any other marketing effort for that matter. Try something different. Think of new ways to convert new customers or get them to switch to your company. what are your competitors failing at or how are they underserving their customers? How can you put your products in the hands of consumers for demonstrations and feedback? How can you utilize your social media platform for promotions or drive repeat sales with existing customers?
Marketing is fun. It’s also hard work. If you need people in your corner, contact our team at Buniworx. Online marketing and brand development are what we do. Put us to work for you so you can serve more customers. Get a free 30-minute consultation to get started!